Wine and Sports: Making Connection Points at Work

Wine and Sports: Two sub­jects every busi­ness pro­fes­sional should be able to talk about.

John Nord­strom made a pro­found impact on the way cus­tomers expect to be treated dur­ing their shop­ping expe­ri­ence by help­ing the Nord­strom depart­ment stores iden­tify cus­tomer ser­vice as its defin­ing characteristic.

I greatly admire and respect John, who was a for­mer owner of the Sea­hawks.  I see him quite fre­quently and always enjoy our con­ver­sa­tions.  Just last week, our con­ver­sa­tion turned to wine.  John didn’t real­ize I enjoyed wine as much as he did, and we were quickly engaged in a con­ver­sa­tion about vari­etals, wine regions and vintners.

The topic of wine gives John and I another con­nec­tion point and increases the chance of future con­ver­sa­tions.  That means more oppor­tu­ni­ties for me to hear John’s incred­i­ble insights and advice.

Your abil­ity to become a good con­ver­sa­tion­al­ist and an effec­tive com­mu­ni­ca­tor opens sim­i­lar doors.  The more con­nec­tion points you can iden­tify with a busi­ness client, cus­tomer, col­league or poten­tial client, the more chances you have to con­verse.  Those con­ver­sa­tions build rap­port and lead to increased busi­ness transactions.

Don’t worry about how much you know about wine or sports, just show­ing an inter­est is enough to make the ini­tial con­nec­tion.  John is a fan of French wine while I pre­fer Wash­ing­ton wines.  Both have their mer­its and both pro­vide con­ver­sa­tional opportunities.


Jen Mueller, CEO Talk Sporty to Me, America's Expert TalkerThe wine I’m drink­ing this week: Stopped by the Book­wal­ter tast­ing room in Wood­inville to pick up the new release of 2009 Caber­net Sauvi­gnon.  To make room for those bot­tles, we opened a bot­tle of the 2008 Cab Sauvi­gnon; Wine Enthu­si­ast rated the last two releases above 90 points.  It is a won­der­ful jammy wine, that paired nicely with braised short ribs.



America's Expert Talker, CEO Talk Sporty to MeJen Mueller, America’s Expert Talker, is the Founder and CEO of Talk Sporty to Me.  Jen is com­mit­ted to help­ing you boost your inter­per­sonal skills, engage in more effec­tive com­mu­ni­ca­tion and reap the rewards of pro­duc­tive con­ver­sa­tions.  She’s avail­able to speak for keynotes, pre­sen­ta­tions and work­shops.  Con­tact for more infor­ma­tion and read more at

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